The
American ecommerce company broke its partnership with PayPal in July
2015. After the spinoff many traditional buyers and sellers stared
leaving the ecommerce company and to retain the tradition customers
the company eBay to several steps.
The
company followed many marketing strategies to attract new customers
and maintain the traditional customers and redesigned their mobile
app in October 2015. After the launch of the mobile application, the
CEO of eBay, Devin Wenig said in an interview that the company had
planned for a series of new changes in the policy, platform and the
inventory system and makes the company a competitive one in the
market and that they are expecting a steady progress in the business.
The
future of shopping
The
virtual reality technology was introduced by the ecommerce company
into their business so that they can make shopping more exciting for
the customers. eBay partnered with the Myer, the Australian
departmental store to introduce the virtual reality concept to make
the shopping experience a personalized one.
The
VR (virtual reality) technology is a computer technology that uses
the software to generate realistic sounds, sensations and images that
mirror the real world and stimulate the presence of the user in the
same environment. A person using the VR device can see the virtual
environment and interact with all the features that are seen on
screen. And the ecommerce company calls it the shoptacles, so the
shoppers can get a virtual experience while wearing the VR device and
shopping.
To
promote the new technology, the shoppers were allowed to access
twelve thousand five hundred products from the website and they gave
free VR devices to twenty thousand shoppers. By providing this new
technology in their business, the company is trying to attract more
customers and shoppers to participate in the business.
The
shoppers who have been using the new VR device said that the new
innovative technology has changed the way they have been shopping and
is helping them to easily finish their shopping. This has helped the
company to retain old shoppers, while the new customers are also
attracted by the new methods and are interested to do business with
the ecommerce company.
When
it is on your mind, it is on eBay
The
ecommerce company is headquartered in San Jose, California and is the
leading American multinational company that provides business to
consumer and consumer to consumer sales through the internet. The
company manages a shopping website and online auction, eBay.com –
where the businesses and people purchase and sell a variety of
products and services across the globe and apart from the auction
portal, the website has a shopping portal called ‘buy it now’. It
also has shopping SKU, UPC, and ISBN; an online event ticket trading,
an online classified advertisement and many other additional
services.
The
sellers those who use this ecommerce platform has to pay service fee
for listing the products and services, once when the items are sold-
the seller must again pay a service fee to list the items on the
portal. But the buyers can access the website for free.
Shopping
is even easier via mobile apps
Many
businesses are establishing mobile apps for their business and this
is because of the growth of the mobile technology and the
affordability of the smartphone for all the customers. The shoppers
can use their mobile phone to shop from anywhere at any time and make
payments through the digital service.
eBay
has launched mobile apps for the iOs and Android users so as to make
shopping more convenient. To make it even more efficient and
accessible the company has updated some service in the mobile app and
it is for both the Android and iOs users. As a measure to improve the
performance of the mobile app platform, the users will receive ‘one
time password’ on both the iOs and Android apps.
The
iOs users will have the Touch ID authentication and for the Android
users, it is an Android Wear platform. This new update is launched as
a response to the feedback received from the mobile app users and the
Senior Director for the Mobile and Accessibility, Mirnalini Loew said
that the new update will help the users to access one billion listing
on the mobile platform.
No
more password – only Touch ID and one time password
In
the digital era, almost all the aspect of the human life is
associated with the mobile phones and the mobile applications, and to
protect the application and the device- the user has to set different
passwords for different applications. It is impossible to remember
all these passwords and secret codes, so to make it simple for its
users- eBay has introduced the one time password.
In
this new method, the users will be asked to sign in with a secret
code that they will receive on their mobile phone via text message,
and when the log in with the pass code- and the users remain signed
in to the application. The use of this one time password reduces the
login friction on the mobile devices and benefits many mobile app
users. The iOs users can use the fingerprint to login to the
application through the single touch feature called the Touch ID.
The
Touch ID and one time password eliminate the difficulty of the users
to remember the password whenever they access the ecommerce
marketplace. The Senior Director at eBay for Identity and Member
communication product management, Dave Comer said that the ecommerce
company requires its users to remember different login information
and passwords that are hard to remember, so to eliminate this
friction the company came out with a new method of Touch ID proof and
one time password.
Earlier
this year, the company rolled out the reclaim email from their
platform. The eBay users can use their used email address to
re-register an account in the ecommerce marketplace.
Android
Wear is the new gateway to access eBay
The
technology is improving each day and the developers are designing new
applications and devices. The technology has moved from laptops to
other new devices like the tablets, smartphone to touch watches. eBay
has introduced their application that is supported by the Android
Wear, so the users can see all the notifications and information
about the ecommerce platform directly on their wear device, so that
the users can readily know the information without checking their
mobile phone or tablet.
The
details that are notified on the Android Wear are the name of the
product, the price, image, end time and other details required by the
user. The ecommerce company has enhanced their application to the
standards of the Android’s material design so that the application
looks more compatible even on the wearable devices.
The
users can experience a seamless way of shopping on all the different
Android devices because of the commitment of eBay application to the
Android device. The users having the Android Wear can read the
message of the member to member content and directly respond to the
message from the Android Wear device, they can even use the quick
reply option to send voice reply message.
All
these new updates and improvements are only a step towards the
development of the ecommerce platform that helps the users to
effortlessly shop across all the new devices. The main aim of the
Ecommerce Corporation is to provide outstanding customer experience.
Author
Bio:
Anand
Rajendran is CEO and Co-Founder of Zoplay, best PHP scripts
development company located in India. Zoplay
scripts is a part of Casperon Technologies a leading social and
mobile development company. I’m a Tech geek, Digital marketing
expert, Entrepreneur, and Atheist who loves to write everything about
PHP Scripts and mobile application development.
0 comments:
Post a Comment