Tuesday, 25 September 2018

Bulk SMS – A useful marketing tool

Gone are the old days where there used to be a delay in the message receiving due to various factors such as long-distance letters or telegrams. This is the modern age of communication where the signals are sent and received instantly. SMS – Short messaging service was the first in bringing that efficiency in delivering and sending the message. The social media messaging may surely have taken over in various aspects of the life, but SMS is still an integral part when it comes to the professional sectors.
The advantage of hiring bulk SMS service

• Less manpower and more efficiency.
• Guaranteed delivery to the recipient due to advancement in their software and services.
• No need of manually sending single messages to multiple persons.
• With a press of a button, the desired message can reach instantly to the full database of the client.

The digital market and media is undoubtedly a boon, but it is can also be considered as a bane due to the recent growth in unapproved Data mining as well as data theft of important aspect such as personal details, account number, essential data in the wrong hands. The service providers also offer the service of OTP which ensures better security aspect, especially in the payment process and transactions. This sector has seen vast growth over the time in the major cities. Hence there are plenty of SMS provider in Bangalore, Mumbai, Ahmadabad, Hyderabad and other large towns which offer various packages and services as per the requirements of the clients. 

Marketing strategies using bulk SMS
Bulk SMS ensures that the specific promotional message template reaches to the clients directly on their cell phone. E-mail has a disadvantage that the client or customer can choose to include in the spam folder and hence, all the efforts of promotion go as waste.

By availing the services of SMS service providers, it is ensured that the marketing advertisements and promotional offers details can reach in an effective manner directly to the targeted audience. 

The bulk Service providers also ensure that the traffic caused by the mobile service operators is not of an issue as they have a tie-up with the mobile network operators who would ensure that the priority messages reach the targeted group of clients instantly.

There are various companies which provide bulk SMS Bangalore services as well as in other cities and significant locations. It is a useful marketing tool for the new age startups because it is not depended on the social media or views or the wait for it to go viral. Just passing on the needed message template to the company of bulk SMS provider, they will send out the template to the vast database of the clients which makes it an effective strategy for marketing.
The above reasons are why the bulk SMS services have been creating a name for themselves in a steady growth of their development is because of the visible results of success and their competitive clash with the social media even in this new age digital world. It also integrates the security layer for payment and transactional related messages for clients as well as the promotional deals, making it an effective marketing tool. 


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